A Few Words About Bill

Who's Bill Flitter?

Hey there,

Leading Expert

Leading Experimenter

To sum up my 20-year marketing career, I would say this, ” I’ve been ‘practicing ugly’ – more on that below.

I’m a veteran of the Silicon Valley start-up scene – the marketing guy behind a number of successful hyper-growth start-ups with a few failures along the way.

When I’m not pushing pixels, you’ll find me on the basketball court. Every year, I have the privilege to coach and mentor over 200 amazing young women from 8 to 18 in my basketball program.

As your marketing ‘coach’, you’ll benefit from my 20 years of marketing experiments.

Practice ugly and fail often. You'll succeed in the end.

Don’t be afraid to get creative and experiment with your marketing.

My Journey of 20 Years of Mistakes

I’m the marketing guy you likely never heard of.

“But you’re in marketing Bill, why haven’t you promoted yourself?“

If you’re looking for help over hype you’ve come to the right place.

Over the past 20, I’ve been humbling creating new categories, disrupting old ones and experimenting on ways to attract customers to every company I work with.

My resume includes starting the first flash sale site. I toured the World lecturing packed rooms about the power of content marketing – before it was a cool. I created the largest content marketing conference on the West Coast. I founded the first content syndication network for advertisers. I built a social media tool that delivers millions of updates every day.

And today, Im still helping companies like yours find their place and first customers in order to grow like mad.

Practicing Ugly

I’ve been coaching basketball for nearly 15 years. It’s a passion of mine. I always tell my players, basketball is just an analogy for life. You win you lose but stay in the game.

There is a style of running a practice called, ‘practicing ugly.’ Instead of practicing with fear of making mistakes, athletes are encouraged to take risks and support each other when they fail.

That is no different than how I approach start-up marketing. You have to experiment and not be afraid to take calculated risks in order to push the boundaries, unlock new creative ways to reach an audience, explore new tools or discover new channels.

Sometimes it just looks ugly – like the lab of a mad scientist. But, that’s ok. It’s the kind of stuff, a Marketing MBA or Deloitte consultant would turn their nose up too.

And, that’s why I love it. I love breaking the rules and doing what people say can’t be done.

In the end, you learn from your mistakes and apply them to your next experiment.

So, I encourage you to get out there and practice ugly, fail often but stay in the game.